NMMA Program Recognizes Malibu & Axis With Customer Satisfaction Awards
The National Marine Manufacturers Association (NMMA) recognized recipients of the 2012 Marine Industry CSI Awards for the award period from April 2011 through March 2012. Malibu Boats and Axis Wake Research were both recognized for excellence in customer satisfaction as part of NMMA’s Customer Satisfaction Index (CSI) program.
The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2011 and March 31, 2012.
Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 32,000 consumers. “It is an honor to recognize these manufacturers for their outstanding focus on the creation of quality products and an enjoyable customer experience,” notes Terry Leitz, NMMA’s director of CSI programs. “Recipients of the CSI Awards are leading the recreational boating industry forward by ensuring feedback from their customers is an integral part of their planning and manufacturing functions.”